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Friday, September 2, 2011

Why not just stick with HOCKEYTOWN?


I don't feel good. In fact, I skipped dinner because there were roughly even odds that I wouldn't be keeping it down. Even so, I may still lose whats left of my lunch.

To be clear, I was just fine up to a few hours ago, and now I just want to go to bed and stare at the darkness. The Detroit Red Wings, MY Red Wings, YOUR Red Wings....have...have...well just look at the picture. I feel soiled posting it, but you all must know that this is just sick.

Now I am not saying that the Wings sold out, like many others, MY big issue is that the Winged Wheel, wherever it is displayed, will look like this picture. How many other hockey teams have this? I'm pretty sure it is zero. Look, I couldn't give a flying f*ck at a rolling donut about who sponsors whom, but do we really need to put a corporate logo on the Wings logo. I mean, the posters with Krogers on them were bad enough. Now we all get to look at this shit everywhere the Winged Wheel is posted, which is nearly everywhere in Detroit.

Why? Why can't we just stick with the HOCKEYTOWN logo? Or is that the next thing to be sullied with the Amway crest? What next? Maybe a little Amway logo on the helmet? Amway Arena? Rookies have to sell Amway? This crap is out of control. Whoever is responsible for talking Mike Illitch into this should be smothered in brown gravy and bacon fat and slowly lowered into a pit of hungry wolverines. Word has it that it was Tom Wilson, president of Olympia Entertainment.

When I think about the Red Wings, I feel good. They are the best hockey team in the NHL over the past two decades, and nobody hesitates to claim to be a die-hard fan. There are no closet Wings fans (except maybe in Colorado), and no matter where the Red Wings go, you can spot more than a few Winged Wheels in the stands. When I think of Amway, well...read above. This sponsorship isn't going to change who I am as a fan, but if you think about it, does Amway really have to put their company logo all over the place? What purpose does this serve? There isn't a single person that hasn't heard of Amway, and most will get a look on their face like they just swallowed a bug when you mention them.

I think the fans will take care of this themselves. How much you want to be that every instance of the "new" logo will have the "presented by Amway" part of it "corrected" by the fans? Spray paint, Sharpie, stickers, it wont matter. The fans that are forced to be exposed to this will react accordingly, and strongly. The downside to this is that there will be a rise in graffiti in Detroit, if that is even possible.

Red Wings, be sponsored by whoever you want, just leave the Winged Wheel alone.

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